Transparent & Unbiased: Why I'm Sharing This
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Transforming Ideas into Copy: A Practical Demonstration
Using the Chat Feature for Quick Copy Generation
Create New: Start by clicking "Create new" within the chat interface.
Add a Brand Voice: This is a powerful feature! You can input previously written content (like from your existing website or blog posts) to teach Copy.ai your unique brand voice. This ensures the generated copy aligns perfectly with your brand.
Browse Prompts: You can browse pre-designed prompts tailored for various needs. For instance, select a prompt for landing page copy.
Enter or Update Prompt: Add your prompt if you are starting from scratch or update the prompt template selected.
Improve Prompt: If you need to refine your initial prompt, Copy.ai can help suggest improvements.
Attach Documents/Insert from Infobase: You can further enrich the AI's context by attaching documents or inserting information directly from your Infobase.
Generate: Hit "Generate," and Copy.ai will produce multiple copy options based on your prompt and context.
Add to Editor & Edit: Choose the best option, add it to the editor, and make any final tweaks to perfect your online course marketing copy.
The Infobase
Automating with Workflows
Now for the truly game-changing part: Workflows. This is how you can automate repetitive online course marketing tasks.
Access Templates: You can start with pre-built workflow templates from your home page. We will select the ‘Create SEO-optimized content brief’ workflow to generate content for our mobile photography online course example.
Input Keywords & Background:
Keyword: For example ‘Mobile Photography’
Background: Input a detailed description of your platform and course, like: "An online learning platform dedicated to helping everyday creators unlock their creative potential through practical, beginner-friendly courses. Our flagship course, Mastering Mobile Photography for Beginners, teaches you how to take stunning, professional-looking photos using just your smartphone; no expensive gear or prior experience required. Whether you are capturing family moments, building your brand on social media or simply want to improve your eye for photography, we are here to guide you step-by-step." This background helps the AI understand your brand and product context for more relevant content.
Run Workflow: With a click, Copy.ai will execute the workflow, generating content based on your inputs.
Review the Table: The results will appear in a table format, allowing you to easily view, edit and manage the generated content. You can also add new links to write content based on a different keyword and/or background.
Let's try another workflow. Return to templates and choose ‘Cold Email Sequence from LinkedIn Profile’. We can input details like:
LinkedIn Profile:add your LinkedIn Profile as an example or go ahead and enter a real prospects profile.
Core Message: learn photography from your smartphone. Helping online course creators to create better visuals for their online courses all from their smartphone.
New Course Available: Yes.
Then, simply Run Workflow, and you will get a professional LinkedIn cold outreach email series. You can then easily View and Edit your completed workflows.
Watch this entire workflow demonstration in this video.
Now, that seems pretty cool and very efficient, but it's not all. It gets better. You can create your own custom workflows.
You can do this either from scratch, building each step manually or by writing a prompt, and the AI will set up the workflow for you!
Starting from Scratch
Add New Workflow: Begin by clicking "Add new workflow."
Add a Trigger: Workflows commence with a trigger such as a manual input of information or at a certain time (e.g. every Monday morning at 9am). You can also trigger a workflow based on the behaviour of a previous workflow (eg. completed or failed)
Add an Action: Select an action from the list of options, for example, "Find LinkedIn Posts From Keyword" and then add your keyword. This can help you find prospects, engage with content and even generate content ideas yourself. Remember, you can use this workflow to trigger another workflow. For example, you can search contacts in LinkedIn based on keywords every day and then write cold emails to the prospects found.
Run Test & View/Edit Content: Run a test to ensure it works, and then view and edit the generated content as needed.
Publish: Now you are ready to publish your workflow. Now you can focus on more strategic tasks for your online course business while Copy.ai focuses on the mundane tasks.
Using a Prompt
- Enter Prompt: If you don’t want to create from scratch, you can use AI-generated workflows by entering a prompt. Simply clearly describe the automation you want to build. For instance, try a prompt like: "Every Monday at 9:00 AM, generate 3–5 Instagram posts about mobile photography tips (e.g., composition, lighting, editing). Repurpose each into tweet-length captions, email snippets and Pinterest descriptions."
- Generate the Workflow: Click the Generate button (or click enter) and Copy.ai will build the workflow steps for you.
- Add a Trigger: Define when the workflow should run.
- Run Test & View/Edit Content: Run a test to ensure it works, and then view and edit the generated content as needed.
- Publish: Now you are ready to publish your workflow. Sit back and relax while Copy.ai does the admin work for you.
Your Next Steps with Copy.ai
You need to start using Copy.ai today to improve and fast track your online course business. Here’s how:
Sign Up for a Free Trial: Copy.ai offers a free plan, so you can test it out without any commitment and start to create an online course marketing strategy.
Identify Your Content Needs: Think about what online course marketing materials you need most right now: sales page headlines, email subject lines, social media posts, or even blog outlines for your online course.
Experiment with Tones: Play around with different tones (e.g., 'professional,' 'friendly,' 'bold') to see what resonates best with your audience, making your online courses more appealing.
Explore Workflows: What tasks are you doing manually right now that are absorbing your strategic time that you can delegate to Copy.ai? Consider creating workflows to reach out to leads, research prospects, or conduct a competitor analysis to help you launch an online course successfully.
Iterate and Refine: Remember, AI is a powerful starting point. Always review, edit, and personalise the generated copy to make it truly yours, ensuring your engaging online courses get the attention they deserve.
Copy.ai can save you countless hours and help you produce high-converting copy that attracts more students to your courses, contributing to a truly successful online course. You should definitely give it a try!
If you are looking for more ideas on how AI can help your online course business, check out this blog on using Eraser.io to instantly simplify complex concepts into easily digestible visual diagrams.
