Bring your existing knowledge together in an online course
I know that you are the expert in your field.
I know that you are driven to provide your clients with amazing transformations. Which you already do through the journey you create in your services.
So, of course, this is also your priority when it comes to creating your first online course.
But, now, it is a different ball game.
When you are working 1:1 with your clients, you receive immediate feedback from them and are able to shift what you offer to better suit their needs, as you learn more about them.
In doing so, you continually refine your service so that each time you offer your service it is a slightly improved version.
All of this is documented in the templates, guides, activities and other content you provide your clients through a shared Google Drive during your 1:1 time with them.
You have created a catalogue of knowledge that supports your clients.
Now, how do you provide all of this information to your clients via an online course?
This is one of many FAQs that I answer during live workshops in my Facebook Group. All sessions are available for replay, join here.
So, how can you organise this information?
Step 1: Bring it back to the why
Why are you creating an online course?
To funnel people into your 1:1 programs?
To provide a cheaper alternative to your 1:1 programs?
To compliment your 1:1 programs? (e.g. share your knowledge and use your time together for implementation)
To make an additional income?
Whichever it is, remind yourself of the reason why you are creating a course.
Now that you have identified the why, who are you creating the course for?
Step 2: What do your clients need?
What are your client’s reasons for taking the course and what do they want to achieve?
If you do not know the answer to this, ask your current clients (or target market) what they want to achieve from your course.
This may be through questions such as:
What are you currently struggling with?
What are your current learning gaps?
What does success in XYZ mean to you?
Once you have identified their goal, identify their current level of expertise.
Are they novices or experts in the industry?
By understanding where your clients are now (their current experience) and where they want to go (their goal) will help you to pave a journey for them.
Step 3: Create a learning journey
A learning journey supports you in designing the layout of lessons, where each lesson builds on the previous. This results in creating a journey for your clients to achieve the overall goal.
Start forming the learning journey through a course outline that has at least the following:
1 overall goal
3 - 5 learning outcomes
What your clients will learn to do (competencies)
Each of the above are further discussed in the 3 Steps to Plan your Online Course blog post, read more here.
When beginning this step, I recommend using post it notes. It will allow you to clearly see the journey you are creating, find gaps and fill them, and quickly swap the order of post its to better make sense to your clients.
Step 4: Information mapping
Once you have completed the 3 earlier steps, start to map all the content you have to the journey you have created.
This will support you in identifying when is the right time in your clients learning journey to share your content with them. Rather than creating a jumbled mess of a course.
This mapping phase will allow you to find gaps in your existing content.
Now, you need to convert content to a more user friendly format for online courses, and fill in those gaps.
Stuck on organising
your content?
Book in a free, no obligation, 20 minute call and let's solve this course creation problem together!
